5 Lessons Every SEO Practitioner Needs to Learn
SEO is a pretty forgiving discipline. Because its effects can only be seen in the long-term, if you made one mistake, you can instantly correct its course and reap the benefits of your hard work.
As we know, search engine optimization is a collection of techniques that help boost our online presence, thus driving more traffic to our webpage.
Even though there are a plethora of things that you can implement, you must not focus on that, especially if you’re still starting out. The best thing that you can do is to learn some basic lessons first so that you can truly become an SEO specialist.
Learn that You Cannot Outsmart Google
Far too many SEO practitioners try to find ways to outsmart Google. Here’s the thing that you should remember: you can’t outsmart it. Google’s search algorithm has seen many changes in order to quash any means of using black hat techniques to “one-up” the system.
I do admit that black hat SEO was a thing a few years ago. That is why many company owners struggle to increase their page rankings after those black hat SEO techniques stopped working after a few updates.
As much as possible, stick with white hat SEO techniques and follow the guidelines that Google has set and you should be okay in the long run.
Every Client is Different
As they say, “Different Strokes for Different Folks”. The same can be said for SEO as well. Let’s say that you’ve worked with a client and you’ve set up a pretty good SEO strategy that will help them rank high in the SERPs. After a couple of months, you were successful, so you might think of copying your entire strategy to suit other clients.
So, you catered to another client and did the exact same thing. What do you think would happen? Well, best case scenario is that your SEO campaign will work. The worst case, and probably the most likely scenario, would be that it will not work as well on the other client.
What gives? As an SEO practitioner, you have to understand that different clients have different needs. They have a different focus, they have different audiences, and they offer different services. That is why you need to be flexible and adjust your SEO campaign to suit the client’s needs.
Know How to Communicate Well, especially to People Who Are Not Familiar with It
Once you get the hang of SEO, you might blurt out terms like Robots.txt or metadata or something that is esoteric to a client who doesn’t even know what they are and what they mean.
If you’re going to cater to clients in the future, it is best that you communicate well with them in a manner that they will understand. If you absolutely need to speak specific terms, explain it to them really well.
People Have Very Different Search Habits
One person will structure a query in one way and another person will structure it in a different way.
Understand that as an SEO practitioner, just brainstorming ideas will not be enough. You have to use different keyword research tools so that you can actually come up with words that people are likely going to use.
Re-evaluate Your SEO Campaign Frequently
SEO is a long-term strategy and along the way, there might be some areas where you lack performance numbers. You have to revisit and evaluate your SEO campaign and change some things as you see fit.