Google and other search engines strive to regularly their performance by offering the best results. In this statement, we know that “best” is subjective, the but in one way or another, they know what types of details searchers always find:

Websites have many traits in common.

  • Easy to navigate use and understand
  • Provide actionable, relevant and direct information to certain queries
  • Professionally accessible and designed to modern browsers
  • Deliver legitimate, credible and high-quality content

The Impact of User Experience and Usability

Search engines must take into consideration several factors such as user engagement metrics, machine learning, links, website structure and keywords. User experience and usability are merely minor influences on a website’s ranking success. They offer indirect, yet measurable benefits to a website’s popularity.

Ensuring a thoughtful user experience means your website can be perceived on a positive light. Feel free to encourage more sharing, return visits, inbound links and bookmarking. All of these can contribute to high search engine rankings by the help of  seo services packages in Malaysia.

Signals of High-Quality Website Content

  1. Engagement Metrics
  2. Machine Learning
  3. Linking Patterns

Crafting Quality Content for search engine success

Producing compelling content is one of the keys to success in the online world. This one’s crucial for efficient SEO. Remember, each search performed in every search engine is accompanied by a certain “intent.” Users need to solve, find, learn, fix, buy, understand or treat. It is the job of search engines to address those intents in the most efficient way possible. Crafting thorough content based on these can improve your search engine rankings.

Different Search Intent Flavors

  • Transactional Searches – identifies a specific local business, completes a task or purchases online
  • Navigational Searches – sourcing a particular URL or visiting a destination; surfing to a specific web page straightaway
  • Informational Searches – ego-searching or acquiring quick answers

At the end of the day, fulfilling different types of intents depends on your and your content strategy. Just exercise your creativity in making quality content that matches your objectives and at the same time, your target audience’s goals.